When the player with the ball moves around the perimeter the rest of the players on the perimeter move in sync with the ball carrier creating a wheel motion.
This is why it is commonly referred to as a wheel play. This is a basic man up play that can be run out of many different formations. In the images I show a few examples of different formations it can be run out of.The basic premise is to pull a defender out of their zone, making the rotation awkward.
A defender who is in front of the offensive player must follow that player if he carries that ball into the soft part of the zone.
A new offensive player will fill into that spot the ball carrier came from forcing a new defender to pick up that guy. This has now pulled the zone out of place. Hopefully the ball carrier knows where to send the ball if the offense is successful in forcing the defense to move out of their designated spots.