The Passionate Beginning
I’ve been watching club lacrosse evolve, and like many things with good intentions, it starts with a flame that burns bright and pure. Picture a coach, heart full of passion, wanting to keep the game alive in the off-season. They want to give kids more chances to improve, to compete, and to bask in the joy of the game. It’s a scene straight out of a feel-good sports movie—everyone’s fired up, the game’s alive year-round, and it’s all driven by love.
The Shift Towards Profit
But then, slowly, the plot thickens. The story takes a turn. What starts as a passion project can morph into a money-making machine, and who wouldn’t be tempted? The dream of making money while doing what you love is like that seductive siren’s call. And so, you start needing more players, pulling them in from different programs, kids who are hungry for more action, more exposure, more opportunities. Everyone’s eager; everyone’s on board.