Why I Want to Bring Coaches Together to Talk About Business (Without Leaving the Game)

About once a week—sometimes once every two weeks—I meet with someone from the lacrosse coaching community who’s trying to get their business going. These conversations don’t usually start with X’s and O’s. They start with stress, uncertainty, and a simple question:

“How do I make this work?”

I don’t know how many of you know this about me, but before LaxPlaybook, I created an online education company that I eventually sold. Today, I get to enjoy the success that came from that chapter of my life.

But it wasn’t always like that.

There was a long stretch where I was broke—and still coaching nonstop. I dedicated an unhealthy amount of time to practice drills, lineups, practice plans, uniforms, schedules, film, and every tiny detail that comes with being a coach.

And while that dedication came from a good place, it also suffocated me.

I was so consumed by coaching that I couldn’t focus on the business side of my life—the part that might have helped me get out of the financial hole I was in. Coaching took everything, and there was nothing left over to build stability.

Getting out of that hole wasn’t easy.
There was no overnight fix.
No magic solution.

It took time, mistakes, and a lot of uncomfortable learning.

And now, years later, I keep meeting coaches who are in that exact same position.

Some are just starting and feel overwhelmed.
Some are stuck and burned out.
Some have actually built something that works.

All of them care deeply about coaching.

That’s what sparked this idea.

What if we created a space just for coaches to talk business?

Not in a salesy way.
Not in a “quit coaching and hustle” way.
But in a realistic, flexible, coach-first way.

A mastermind—or call it a groupthink, a discussion, a roundtable—where coaches could talk openly about how to make money while continuing to coach lacrosse.

Because here’s something we don’t say enough:

The lacrosse community only grows as well as the coaches do.

We invest everything into the kids—and we should.
But coaches need support too.

And the biggest form of support is helping coaches maintain a quality of life that allows them to stay in the game long-term.

I’ve seen too many great coaches walk away—not because they didn’t love lacrosse, but because they couldn’t make the numbers work. They couldn’t support their families. They couldn’t live where they were coaching. They were stretched too thin for too long.

That’s a loss for everyone.

I’ve also met some incredibly smart coaches through LaxPlaybook who have figured it out. They’re building online businesses. They’re creating flexible income. They’re doing it in ways that work around a coaching schedule—not against it.

Those voices need to be heard.

So my idea is simple:

Bring those people together.
Let coaches learn from coaches.
Create real conversations around real solutions.

This isn’t a product.
This isn’t a pitch.
This isn’t about selling anyone anything.

It’s about making sure the people who build the sport have the support they need to keep building it.

If you’re interested in being part of that discussion—whether you’re struggling, curious, or already doing something that works—let me know.

I want to see coaches thrive just as much as I want to see players thrive.

Because when coaches are supported, the entire lacrosse community gets stronger.